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This web site states the following, "We repair your tools to tip top shape! Authorized Service for over 40 Manufacturers." We noticed that the web site also stated " We Sell Tool Parts for Most Major Manufacturers." It also said " Check Out Our Tool Sales. IDEAL TOOL and EQUIPMENT SERVICE. Fast, Professional Service by Our Factory-Trained Personnel. Extensive Parts Inventory for Fast Service. Off-Street Parking For Customer Convenience. Authorized Factory Service For 40 Manufacturers." The header had ideal tool as the highest ranking optimized keyword. It is followed by equipment service, parts, and tools which isn't as ranked as highly as ideal tool. The next words idealtool.com uses is tool supplier. authorized service was included and might not be understood by web engines.